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Blue Heaven

The Red Owl stores used to have their franchises in Minnesota, North Dakota, South Dakota, Iowa, Colorado, Montana, and Wyoming during the ‘60s. These 3 pages are a part of an edition of the Red Owl store’s catalogue. Dating from 1964, the pages are devoted to the Royal China Company’s well-known “Blue Heaven” range of fine tableware.

In between beautiful photos of the china, were redeemable coupons for getting some “Blue Heaven” products for free, and discount coupons for buying high-end sets. These offers, however, could only be used for a certain period of the year.





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Blue Heaven



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